Bringing Cannabis brands to market
There are tricks, hurdles and pitfalls for marketers with the current compliance rules. So how did they build these brands during such new and ever developing and changing landscape? Sherry Feng, Director of Marketing on recreational brands for VIVO Cannabis Inc. explains the process of launching a portfolio of consumer brands – not knowing how many and what the rules would be. Sherry talks about how quantitative and qualitative research was integral in targeting consumers so effectively with their products/development.
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