Cannabis and tourism in the Great White North
Soon edibles are going to be on the menu in Canada so what does that mean for We the North? Cannabis is predicted to inject $2 billion into our tourism economy. How will that change tourism in Canada? So how can tour operators and brands get involved and reach their audience? Before you get too excited, the cannatourism space isn’t going to be as bright, shiny and sexy as everyone thinks. But that’s not necessarily a bad thing.
Today I’m talking to Aleya MacFayden, Director of the Cannabis Vertical for Postmedia Inc. Aleya shares some interesting information for brands and consumers who are gearing up for cannabis tourism in the Great White North.
Find out what brands and operators can and can not do in this space and how being creative is going to be the biggest tool in this sector.
Aleya is the Director, Cannabis Vertical for Postmedia Inc. In this role, Aleya leads the vertical strategy, works cross-functionally to develop and operationalize industry-leading print and digital advertising solutions and is the prime for cannabis compliance. Aleya has a track-record of successfully building new revenue growth strategies for organizations experiencing rapid transformation. Aleya has her BBA from Wilfrid Laurier University and her MBA from Queens University.
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