How do cannabis brands find you? It ain’t easy!
Compliance isn’t crystal clear when it comes to digital marketing in the cannabis industry. In fact, when it comes to understanding consumer profiles – we’re starting from scratch since there is no real pre-existing data. But even though the rules that do exist are strict, that isn’t necessarily a bad thing. Maxine Quenneville, Director of Digital Advertising & Social Media and Alexis Soer (SEO specialist) from Elite Digital join me today to talk about the pitfalls and the interesting and creative opportunities that actually exist for cannabis brands.
During our episode we mention this article by Robert Burko, CEO of ELITE Digital, is one of Canada’s leading marketing experts, and has worked with PepsiCo, NBA, NFL, Rogers Communications, Disney and others
For more great info, don’t forget to check out the Elite Digital blog!
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