The confusion around marketing cannabis
For many brands and marketers – legalization also meant confusing legislation. What can they say? Where can they say it? How can they say it? At this point there is no clear resource to help accurately interpret the guidelines. Rachel Colic, Chief Strategist of Y Creative – a cannabis brand strategy company, discusses the confusion and opportunities for marketers to make better sense of branding the bud.
During our conversation, Rachel mentions a few resources to help brands and marketers clear up some of the confusion. Check out the Canadian Marketing Association’s (CMA) guide for insights and information on permitted cannabis marketing activities.
Hear more from Rachel on her fabulous podcast, High Friends!
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