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Why is Cannabis a women-led industry – and why should it be?


Melissa Vekil, APEX public relations, women in cannabis, cannabis, cannabis industry cannabis in canadaToday Melissa Vekil – Senior Consultant at Apex PR, joins me to talk about why cannabis should be a women-led industry. Because it is a capital-intensive business, it has started off being highly male dominated but we expect to see that change – especially when we look to our neighbours in the south and see that the industry there is has a higher percentage of women at the helm, however we believe we’re going to catch up. We’re even willing to place a bet on it! We’ve seen great examples of women led brands and brands’ focusing on women and that makes sense since women seem to be the primary target for cannabis – and for very good reason. We’ve also seen the great effects of women-led business when we look to companies like Capital One and others. It’s a known fact that a female balanced (or dominated!) C-Suite makes for better business and better business culture. Join us to learn more about what we hope will be a #W2W industry!

In this article we talk about:

Eve & Co and Melissa’s article on her interview with CEO and Founder, Melinda Rombouts

Chanele McFarlane

Capitol One

Did you enjoy this episode? If you did, please leave a comment. What do you think of the podcast so far? Got any questions or opinions you want to share? I’d love to hear from you! You can find me on Instagram and Twitter at @jacqpc or tweet at me using #winewomenandweed

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