I like to bust stigmas around marriage, menopause, marijuana and motherhood.

Survey Says! The interesting story this new study tells us about women in cannabis


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Windy Borman

All data tells a story and today I’m talking to Jennifer Whetzel, Founder of Ladyjane Branding and Windy Borman, a multi-award-winning director to discuss the story that the new “Women in Cannabis Study tells us about the state of women’s roles and challenges in the cannabis industry. It also gives us some valuable insight on consumption, acceptance and the still-existing stigma around women and weed.

But more than that, it shows us that even though the cannabis industry is new and full of hope, it still wrestles with diversity and inclusion among other issues women typically face in the workforce.

The numbers tell a story

Windy is working with Jennifer to bring the numbers to life through storytelling and it shows us that while cannabis has the potential to be a female-forward industry, we still have a long way to go, baby.

The study is important in establishing a baseline because until now, we really don’t know how women are doing in this industry and what we can do to make it better.

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Jennifer Whetzel

Both Jennifer and Windy are passionate about collecting and dissecting the data in order to put strategies and plans in place so that women can thrive in the exciting new frontier of cannabis.



windy borman, mary janes: the women of weed, women in cannabis survey, women in cannabis documentary, women filmmakers, jennifer whetzel, women in cannabis survey, wicClick here to listen to Windy talk about her passion for this project. Stay tuned for her exciting new documentary, “Mary Janes: The Women of Weed”.

About Windy

Windy Borman, MS is a multi award-winning director and producer, as well as the founder of DVA Productions, a socially conscious production company. She is currently the Executive Producer and Director of the groundbreaking documentary, “Mary Janes: The Women of Weed”.

About Jennifer

Jennifer Whetzel, Founder of Ladyjane Branding and the Women in Cannabis Study. Jennifer has created a suite of data-driven proprietary tools providing unparalleled industry, brand and human intelligence to the cannabis industry.

Check out the videos to learn more about the interesting results of this new study

Are you a Canadian woman in cannabis?

women in cannabis study, wic study, jennifer whetzel, windy bormanIf you’re a woman working in the cannabis industry and living in Canada – we encourage you to participate in the study so we can learn more about how we’re doing up here in the Great White North!


All you have to do is click here to take the quick survey.

Did you enjoy this episode? What do you think of the podcast so far? If you like it, you can rate it on iTunes! and please SUBSCRIBE and/or leave a comment. Got any questions or opinions you want to share? I’d love to hear from you! You can find me on Instagram and Twitter at @jacqpc or tweet at me using #winewomenandweed